Consulting & Strategy
When you work with us, you’re getting some of the best digital marketing minds in the country involved in all stages of the strategic process. We’re not just tech nerds either - we also have experience in the trenches of campaigns, so we know how to build programs around what the political, finance, communications and policy teams need to do their roles better. Let’s chat and see if we can help you achieve your goals.
Website Design
If you’re a candidate or political organization, you need a website. If you want people to be able to find your easily and for your advocacy efforts to perform the best, this is critical. We can start from scratch or improve what you already have with our team of coders, IT professionals and integration specialists.
Web Design
Development (Coding)
Domain Setup, Edits, Transfers
IT
Advertising
While we always advise on the strategy and management of ad buys, we usually work with several partner agencies to offer you access to the best buying teams in the political realm. Currently, we work with three award-winning agencies that have teams of ad buying specialists. Agencies that try to do everything usually fail at most things. Our approach is unique and offers the best package of services so you get the best operation at a lower cost.
Video, Image & Motion Graphics
We believe that the quality of creative assets has a direct impact on the success of digital efforts. Far too many agencies put together cheap, templated graphics/video for campaign digital programs and then wonder why nobody is clicking or engaging with the content. When you work with us, your creative will get the attention it deserves and we’ll show you in the reporting how it has a direct/positive impact on the success of your digital programs.
Branding
On political campaigns, the word, “branding” isn’t often used, but it should be among the most important, early decisions an organization or candidate make. Why? Your brand is the essence of who you are as an organization. Having a clear understanding of your vision, culture, and image, is pivotal to maintaining a unified identity.
Logo Design
Brand Identity Development
Brand Voice & Tone
Brand Tagline
Integration to Website, Emails, Letterhead & Other Assets
Data Analytics
We customize reporting and visualizations for your company’s needs and send weekly insights on how we can better optimize. We apply design thinking to create a feedback loop for online advertising campaigns. We utilize macros and UTM tags for all campaigns to help inform and segment user behavior for re-targeting. We also build custom audiences and segments utilizing partnerships when needed.
Data Strategy
Data Operation
Data Cleansing
Data Science & Predictive Modeling
Measurement & Reporting
Email Advocacy & Fundraising
We use Iterable, the top email system available today (in our opinion), trusted by Zillow, DoorDash, AT&T and many others. Iterable is an integrated, cross-channel platform—built for marketers, trusted by engineers, designed with intelligence.
Email System Setup & Training
Email Strategy
Email Design
Email Integrations (Website, CRM, etc)
Logic Workflow / Automated Email Programs
Content & Social Media
Whether you’re looking for a customized strategy to get the most out of your social media programs or just need content to feed that process, we’re here to help. One of the most important steps that has to be taken before you run digital ads is to get your accounts verified to do that. It can be a tedious process but we’re here to make it easy for you!